And it's not where you might think...
Last year, Sue Simon Taylor travelled to Chicago from her hometown of Berkeley, CA, to speak to senior citizens about the benefits of cannabis. At one center, however, she was met with what struck her as a bizarre sight: instead of being led by a senior citizen, a young woman was in charge. “I stood up,” Taylor says. “I said, no, I will do it. This is their community. I look more like them and I speak more like them…By right, putting her up there is an insult to them. You have to meet them where they are.” It was perhaps a small moment, but it told multitudes, both about the disconnect between seniors and cannabis, and the ripe, and ever-growing, untapped market they represent.
Taylor has been enabling senior citizens to connect with cannabis for years. While, in her days as a high school principal, she was opposed to the plant, she became interested in it once her son became involved in the industry. Now she is an advocate and educator, showing senior citizens all around the country that cannabis can be a suitable alternative to pharmaceutical cures for the ailments of aging. “We’re the largest demographic,” Taylor points out.
In her conversation with David Downs – the second of two for the Hash – Taylor offers advice on how to make the cannabis industry more inclusive; not just for seniors, but for people of color as well. Listen in as Taylor explains what it means to be a “model minority,” paints a picture of the whitewashing of the industry and lays out the promise of a more lucrative, and happier, tomorrow.